What Is Keyword Clustering? Why It Matters and How to Do It

Keyword clustering is an SEO technique for grouping similar or related keywords into one group (cluster). Organizing content to make it easier for Google to read and increase its likelihood of ranking higher in search results is the aim.

Grouping small keywords into distinct clusters is preferable to writing an article for each one. You can write more thorough articles that address every search query at once in this way. This boosts and maximizes your web page for search engines.

What Is Keyword Clustering?

The process of grouping a large list of keywords based on search intent is known as keyword clustering. For instance, some people are searching for information, others are comparing prices, and still others wish to purchase.

Clustering relieves you of the burden of deciding what to write about. Every keyword has a specific place. “Women’s perfume that stays on all day” and “long-lasting women’s perfume” are some scenarios of keywords that may be discovered in the cluster “long-lasting women’s perfume.”

A single keyword used in a single article will yield a brief and insufficient result. However, if the articles are grouped together, they can be lengthy, helpful, and pertinent. Google prefers articles that are thorough and provide answers to several questions at once.

Furthermore, keyword clustering provides a clear content structure for your website. There are supporting articles after the main articles, or pillars. There are internal links connecting each of them. Consequently, visitors stay on the website longer, and Google finds it easier to read.

Essentially, keyword clustering is similar to assembling a puzzle. Each piece (keyword) is combined according to its shape until it forms a complete picture (the article).

Why Keyword Clustering Matters

What is the significance of keyword clustering? Firstly, because Google is becoming more intelligent. Google now considers the context of a keyword in addition to its individual value. Google is more likely to consider your article appropriate if it covers a lot of different keyword alternatives within a particular topic.

Furthermore, clustering saves time. You can use one cluster to create a single, comprehensive article rather than ten smaller ones for ten related keywords. The end effect is less labor-intensive and more efficient.

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Third, visitors are happier when keywords are clustered together. Let’s say you are looking for “long-lasting men’s fragrance.” It turns out that the article also covers perfume types, costs, suggested brands, and how to use them to make sure they last. Having all of their questions addressed in one location will surely be appreciated by readers.

Fourth, authority is developed through clustering. Google will eventually view your website as an authority if you regularly produce a large number of related articles in a niche (like perfume). Your chances of ranking higher are increased by doing this.

The Difference Between Keyword Cluster vs Topic Cluster

Topic clusters and keyword clusters are distinct, although they are frequently confused due to their similarities.

Grouping keywords together within a single article is the main goal of keyword clusters. For instance, the following keyword clusters could be found in an article titled “Recommended Long-Lasting Women’s Perfumes”: long-lasting fragrance for women, long-lasting women’s perfume, and long-lasting perfume for work. All of these are grouped into one article.

Meanwhile, a topic cluster is a group of articles connected by a single theme. For example, you might have a “Pillar Article” about “A Complete Guide to Choosing Perfume.” “The Difference Between Eau de Parfum and Eau de Toilette,” “Tips for Wearing Perfume to Make it Last Longer,” and “10 Best-Selling Women’s Perfumes This Year” are some of the articles that support the main points. There are links to the main article from each of these articles.

The distinction is that a topic cluster occurs between articles, whereas a keyword cluster occurs within a single article. 

These two methods are complementary to one another. In order to produce a more thorough article, keyword clustering is usually done first. To build a solid website structure, all of the articles are then grouped into topic clusters.

How to Do Keyword Clustering

The first step in keyword clustering is to generate a list of keywords using competitor analysis, related searches, Google autocomplete, or free tools. This creates a diverse keyword bank that is ready for grouping.

Then, group them by search intent (commercial, transactional, navigational, or informational) or SERP results. Put related search results into a single cluster; if not, divide them into different clusters. Your content will be better organized, easier for Google to understand, and more relevant to readers as a result.

Build Lists of Keyword Ideas

To begin, make a list of keywords. Entering your primary keyword (also known as your seed keyword) into Google is simple. Suppose, for instance, that you “sell women’s perfume.”

Google usually provides autocomplete suggestions. It could generate phrases like “sell original women’s perfume,” “sell cheap women’s perfume,” or “sell branded women’s perfume,” for instance. You can observe each of these.

Next, navigate down the Google page. Other keywords, like “cheap long-lasting women’s perfume” and “women’s perfume that lasts all day,” can be found in the “Related Searches” section.

A free tool such as Keyword Surfer can help you come up with more ideas. A list of related keywords and the quantity of monthly searches can be obtained from this tool. You can organize all of the results by exporting them to Excel. You then have a “keyword bank” that is prepared for grouping.

• Find Keywords by Topics

You have the option to search by topic in addition to seed keywords. An example would be the subject of “how to choose perfume.” Next, you can find keywords like “tips for choosing a long-lasting perfume” and “how to choose a perfume that suits your personality.”

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A greater range of keywords is produced by these subjects. So, instead of concentrating only on the phrase “sell perfume,” you also pay attention to what people are looking for in relation to perfume.

• Find Keywords by Analyzing Competitors

Examine your competitors as well. Look through other perfume websites, and then, if you have access, use tools like Ahrefs or Semrush. From there, you can discover which articles are ranking on Google and what keywords they are using.

In the absence of paid tools, you can accomplish this manually by entering your keyword into Google, examining the websites that show up on page 1, and then focusing on the article titles and content. This frequently generates more keyword ideas.

Start Clustering the Keywords

Sort your large list of keywords into four groups: informational, commercial, transactional, and navigational. This allows you to customize content, such as product pages and instructional articles, to the needs of users.

Examine the Google SERP as well. Put two keywords together into a single cluster if they yield comparable search results. Divide them into distinct articles if they are different. As a result, the content structure grows clearer and easier for Google and readers to comprehend.

• By Search Intent

Four categories of intent exist:

Informational: People just want to know what’s going on. As an illustration, consider what eau de parfum is and how to use it to extend its shelf life. The article needs to be instructive.

Navigational: Individuals are searching for a specific brand or webpage. Take the women’s fragrances from BBW and Victoria’s Secret, for example. It’s possible that the article will review the brand in question.

Commercial: Prior to purchasing, consumers compare products. For instance, the top perfume for women or the 20 best-selling men’s perfumes. Listicle-based articles are appropriate.

Transactional: People are ready to buy. For instance, purchase an inexpensive original perfume rather than the pricey Dior brand. It is possible for the article to lead to a landing page or store page.

• By SERP or Manually

If you’re still confused, try checking the search results (SERP). Look up “women’s perfume that lasts all day” and “long-lasting women’s perfume,” for instance. It is possible to group Google results together if they are comparable.

It’s preferable to separate them, though, if the outcomes differ greatly. Even though they are both about men, search engine results for “best men’s perfume” and “cheap men’s perfume,” for instance, usually yield different results. Consequently, they ought to be distinct articles.

Plan Your Keyword Strategy

Developing the best strategy for optimum outcomes comes after keyword grouping. To ensure that your SEO efforts are not in vain, this technique assists you in determining which keywords are worthwhile prioritizing for your content.

The volume of searches, degree of difficulty, and relevance to your business are some of the crucial elements to take into account. You can strike a balance between the chance to increase traffic and your ability to compete on Google by being aware of these three factors.

The main takeaway is that, because they are typically very competitive, you shouldn’t only concentrate on well-known, often searched keywords. Rather, think about using more focused but pertinent keywords to improve your chances of showing up on the first page. Carefully choosing your keywords will help you create more targeted content that will draw in the right audience and boost conversion rates.

• By Keyword Volume

The number of times a keyword is searched each month is known as its keyword volume. There is more potential traffic the higher the volume. But typically, it’s more competitive.

• By Keyword Difficulty

The degree of difficulty in competing on Google is referred to as keyword difficulty. Because there are so many major players, the keyword “women’s perfume,” for instance, is undoubtedly very challenging. However, because it’s more specific, “long-lasting local women’s perfume” might be simpler.

• By Relevancy

Additionally, relevance is crucial. Avoid merely chasing traffic. For instance, the popular keyword “how to make your own perfume” is less relevant if your goal is to sell pre-made perfume. Selecting keywords that are actually related to your business is therefore preferable.

Optimize Your Content Creations

After clustering is complete, create quality articles. Here’s how:

• The URL, title (H1), meta description, and opening paragraph should all contain the primary keyword.
• Incorporate naturally occurring supporting keywords into the article’s body, H2, and H3. Avoid stuffing your writing with keywords.
• Make use of internal connections to other articles about the same subject. For instance, “Recommended Long-Lasting Perfumes” could be linked to an article on “Tips for Wearing Perfume.”
• Compose comprehensive, understandable articles that address readers’ inquiries.

In this manner, Google will rank you higher because it will have an easier time understanding the content of your website.

Audit or Track Your Keywords

Last but not least, monitor keyword performance on a regular basis. Google Search Console (GSC) is the most straightforward method.

After logging in to GSC, select the “Performance” tab to view the keywords that are showing up in Google. Following that, you can ascertain:

• Which keywords need to have their titles and meta tags improved because they are receiving a lot of impressions but few clicks?
• How many articles are ranking but still falling short of their goals?

Additional tools such as Surfer SEO can be used to check internal links, word count, page speed, and content structure for more specific information.

Because this audit is a compelling (long-term) process, it is significant. By checking frequently, you’ll be able to determine what needs to be improved in order to keep traffic growing.

Conclusion

One clever strategy for producing organized, thorough, and Google-friendly content is keyword clustering. You can save time and produce articles of higher quality by organizing keywords based on intent and the search engine results page.

Keyword clustering can help your website rank higher on Google, draw more visitors, and eventually increase sales if you sell perfume online. Therefore, to achieve the best SEO results, create a keyword cluster strategy rather than writing aimless articles.