5 Best Strategies on How to Find Fresh Trending Keywords

In the world of digital marketing, keywords, or trending keywords, are crucial for making your content more discoverable. These keywords typically emerge because a topic is being widely discussed, searched for, or going viral online.

Finding trending keywords isn’t difficult, as long as you know the right techniques. There are many tools, features, and platforms that can help you identify trending topics. This article will discuss the five best strategies for finding trending keywords easily.

What Are Trending Keywords?

Trending keywords are keywords that are frequently searched for by people at a specific time. These keywords can appear due to major events, celebrity gossip, technology trends, seasonal changes, or viral social media posts. Because search volumes are high, content using these keywords is usually more likely to appear in Google search results.

Trending keywords typically don’t last long. Some are only popular for a few days or weeks, depending on how viral the topic is. Therefore, you need to quickly create content while the keyword is still popular. The sooner you use trending keywords, the greater the chance your content will be seen by more people.

Trending keywords can also help you understand what people are currently interested in. For example, when lots of people search for “how to DIY old shirts” or “latest iPhone 2025,” it means there’s significant interest in those topics. By understanding these trends, you can create more relevant content that meets your readers’ needs.

Why Understanding Trending Keywords Matters 

Understanding trending keywords is important because it can increase the number of visitors to your website or social media. When you use frequently searched keywords, your content’s chances of appearing on the first page of Google increase. This is especially important if you have a blog, online store, or are building your personal brand.

Furthermore, trending keywords make your content feel more up-to-date. People like to read content that’s relevant to current events. If you cover trending topics, readers will be more engaged and feel your content is up-to-date.

Following trending keywords can also give you an edge over your competitors. When you know trends ahead of others, you can create content early and dominate search results before your competitors do.

5 Best Strategies on How to Find Fresh Trending Keywords

There are many ways to find trending keywords, from using Google to using SEO tools, browsing social media, to reading online forums. Each method has its own benefits and drawbacks. Here are 5 of the best and easiest strategies for finding popular keywords.

1. Using Google

Google is the best place to start searching for trending keywords. Many Google features can help you see what people are searching for, such as Autocomplete, Google Trends, Google Keyword Planner, and Google Search Console. All of these features are free and very easy to use.

• Google Autocomplete Suggestions

Google Autocomplete is a feature that appears when you type something in the Google search box. Google will automatically suggest keywords that people search for most frequently. For example, if you type “how to cook…”, Google might suggest “how to cook fried rice,” “how to cook crispy chicken,” and so on.

These suggestions are very useful because they show what internet users are searching for. You can instantly see what topics are popular just by typing a few letters. This feature is fast, free, and can be used anytime.

If you want to find new trending keywords, try typing common words like “how to,” “tips,” “tutorial,” “why,” or keywords related to your niche. Google will usually show you keyword ideas that are trending.

• Google Trends

Google Trends is a free tool from Google that displays a graph of how often a keyword is searched over time. Here, you can see whether a keyword is increasing, stable, or decreasing. If the graph is increasing, it means the keyword is trending.

Google Trends also has a “related queries” feature. This feature displays other trending words related to the keyword you searched for. There’s also a “Breakout” label, which means the keyword has increased by more than 5,000% and is currently very popular.

You can also select a country, city, category, and time range to get more specific results. This is especially helpful if you want to create content for a local target, such as Singapore or Changi, only.

• Google Planner

Google Keyword Planner was originally designed for Google Ads, but it’s also incredibly useful for finding trending keywords for SEO. Here, you can see how many people search for a keyword each month.

Keyword Planner also provides new keyword ideas related to your primary keyword. Each idea includes data such as search volume, competition level, and search trends. This lets you know whether a keyword is trending upwards or downwards.

You need a Google Ads account to use it, but it’s free. Simply enter Expert Mode and select the “Discover New Keywords” feature.

• Google Console

Google Search Console is a free tool that shows how people find your website on Google. You can see which keywords are bringing visitors to your site.

The data in Search Console is very useful for identifying keywords that suddenly increase in popularity on your website. For example, you might notice the phrase “how to become a Shopee affiliate” suddenly appearing a lot. This means the trend is growing, and you can create additional content on that topic.

Search Console also shows clicks, impressions, ranking positions, and trends over time. You can see which keywords are starting to grow and which ones need improvement.

2. Using Keyword Research Tools

If you want more comprehensive data, tools like Ahrefs and SEMrush are very helpful. These tools can show you trending keywords, search volume, competitor keywords, and more detailed keyword ideas. Although they are paid, many digital marketers use these tools for more accurate results.

• Using Ahrefs

Ahrefs has a powerful Keyword Explorer feature. By typing in a single keyword, you can see hundreds or even thousands of trending keyword ideas. Each keyword has comprehensive data such as search volume, difficulty, and trends.

Ahrefs also has a “Traffic share” menu that shows which pages attract the most visitors for a particular keyword. From here, you can learn what kind of content is currently popular.

Additionally, Ahrefs has “Recently discovered keywords” data, which displays new keywords that people have just started searching for. This is very helpful if you want to master truly fresh keywords.

• Using SEMrush

SEMrush is also one of the best tools for finding trending keywords. Features like the Keyword Magic Tool can provide thousands of keyword ideas from a single keyword. You can also see which keywords are rising or falling in popularity.

There’s a Trend Graph feature that shows a graph of the rise and fall of keywords. This graph makes it easy to see whether a keyword is growing or declining in popularity.

SEMrush also has a Competitive Research feature. You can study what keywords your competitors are using and then find opportunities to create better content to outdo them.

3. Using Social Media

Social media is the quickest way to find out what’s trending. If a topic is being widely discussed on TikTok, Instagram, or Twitter, it’s usually a trending keyword on Google as well.

• TikTok Search Bar

TikTok has a search feature that can show you trending keywords. When you type a specific word, TikTok will provide a list of search suggestions that users are searching for most frequently.

Read More: Copywriting Skills: Definition and How to Do It Effectively

TikTok also displays the number of views for each topic. This way, you can see which topics are trending and worthy of content.

Scrolling through the FYP can also provide additional ideas. If many people are making videos about the same topic, it’s likely trending.

• Instagram Hashtags

Instagram has millions of hashtags used daily. By searching for hashtags like #viral, #fyp, or niche hashtags like #changiculinary, you can see emerging trends.

Instagram also shows how many posts use a particular hashtag. The higher the number, the more popular the hashtag.

Additionally, you can view related hashtags. This helps you quickly find trending keyword ideas.

4. Using Forums

Forums and question-and-answer sites like Reddit and Quora are places where people ask questions about things they’re interested in. They can be a great place to discover new topics.

• Reddit Conversations

Reddit has many communities (subreddits) covering a wide range of topics, from technology and hobbies to education and gossip. Seeing what’s currently being discussed can give you ideas for trending keywords.

For example, if you visit the r/technology subreddit and find a lot of people discussing the latest AI trends, you can search for keywords related to that topic.

Sorting features like “hot,” “new,” or “top” help you see the most active and relevant discussions.

• Quora Questions

Quora is a question-and-answer site that features questions from users worldwide. Questions that receive the most answers are usually the ones that are currently being searched for.

You can search for a specific topic and then view the most popular questions. From these questions, you can find new keyword ideas.

Quora also displays related questions to help you find more content inspiration.

5. Using SERPs

SERP, or Search Engine Results Page, is the search results page that appears after you search for something on Google. Manually reviewing SERP results can help you find trending keywords.

First, look at what appears at the top of the SERP: are there any breaking news stories, trending videos, featured snippets, or People Also Ask? These features often appear when a topic is trending.

Read More: Search Engine Basics: How Google Search Works for Beginners

Second, look at the titles of articles on the first page. Large websites are usually quick to create content about trending topics. You can draw inspiration from these titles.

Third, scroll down and look at related searches. Google provides a list of related keywords that are currently being searched for by many people.

Why Picking the Right Strategy Is Important

Choosing the right strategy for finding trending keywords is important because not all methods are suitable for all types of content or for all audiences. For example, if you’re creating quick-fire content like TikTok videos, you might be better suited to a social media strategy because trends move so quickly.

However, if you’re creating long-form articles for your website, you might need tools like Google Trends or SEMrush, which provide more comprehensive and accurate data. By choosing the right strategy, your work will be more efficient, and your results will be maximized.

Furthermore, the right strategy helps you avoid topics that aren’t truly popular or that only go viral for a short time. Many things appear to be trending, but aren’t actually searched for much on Google.

By using the right strategy, you can ensure that the keywords you choose actually have a chance of attracting readers. This makes your content stronger, more relevant, and more competitive in both Google and social media searches.

Conclusion

Finding trending keywords isn’t as difficult as you might think. By utilizing Google, SEO tools, social media, forums, and search engine results pages (SERPs), you can get tons of ideas for creating relevant and engaging content.

The more you consistently follow trends, the greater the chance your content will appear in Google searches. With learning and practice, you can become faster and more adept at finding fresh, trending keywords every day.